CoinMarketCap, the data aggregation platform which was recently acquired by Binance crypto exchange has something new for its massive crypto audience. As per the recent report, CoinMarketCap taps Gilded, an American payments startup. 

Gilded is a finance network, which will now offer crypto invoicing and payments to global customers of CoinMarketCap. The news comes in the wake of Binance’s acquisition of CoinMarketCap which undoubtedly gained massive traction from the several industry players. 

Ahead of the announcement, CEO of Binance Crypto Exchange, Changpeng Zhao (CZ) took to Twitter and asked what would the community like to see improved, added, or removed from CoinMarketCap. While the comment section was overloaded with interesting answers including real volume, allegations on the paid listing of new exchange and coins, circling supply to historical data, and more, the announcement of Gilded integration with CoinMarketCap popped up first. 

However, speaking about the latest integration of Gilded, Chief Operations Officer (COO), Neal Roche said:

“Most companies, when they start accepting crypto, they basically have this manual process that they have to go through: tell the customer what the wallet address is, keep rotating those addresses, and then if you’ve got a bunch of invoices and a bunch of customers, you need to reconcile if they’ve paid in full.”  

More so, following Gilded’s February deal with TrustToken, their users also have the option to use a stablecoin version of several fiat currencies including Hong Kong, US, Australian, Canadian dollar, and British Pound. Concerning the same, Gil Hildebrand, the CEO of Gilded said the solution that the platform currently offers will put “crypto payments and account on autopilot”. This will enable businesses to focus on innovation and growth. 

In addition to this, the VP of Operations and Growth at CoinMarketCap, Spencer Yang elaborates the feature of Gilded and added:

“Gilded makes the integration of the sales process to the receipt of payment easier, enabling our team to focus on delivering value to customers instead of managing the payment process manually. We have more predictability and can leverage on Gilded’s initiatives on best practices as well.”

While the latest announcement represents the greater crypto adoption, existing users of CoinMarketCap can still be able to pay via traditional payment channels such as wire transfer or credit card. On one hand, the traditional payment methods take 1-2 days to process the transitions alongside 2-5% in fees, crypto payments are quick with very little fees attached.