There are some fascinating bitcoin advertisements (Ads) people see over and over again. This is because they marvel at the creativity and the message in them. Three key attributes of a crypto creative campaign are novelty, originality, and usefulness. When these aspects are embedded in an advertisement, customers get mesmerized and the message subliminally reaches their minds.
Do mesmerizing Ads really exist, especially in the crypto industry?
It is very simple to answer this question using a few BTC Ad campaigns.
#TakingOverLondon by Binance UK
Binance, the world's largest crypto exchange had shared the pictures of such an amazing Ad on its Twitter page.By merely seeing these Ads day by day, people appreciate the importance of virtual currencies. This should not amaze someone, considering that we are living in a technologically addictive environment.
#TimeForPlanB by Crypto.com
The next crypto street advertisement is by Crypto.com with a brand new dimension.
Crypto.com envisions a time where everyone holds his/her assets in the form of BTC and plans how to use them. The tagline: “Time for plan B,” tells us a lot about the investment in bitcoin. As the crypto.com states on its official website:
Time for Plan B highlights the importance the world’s transition to cryptocurrency. It’s time we all contribute to protect basic human rights for this and future generations.
The exact meaning of the advertisement depends on one’s current situation in terms of cryptocurrencies in general and BTC in particular.
#SpotLuno by Luno
Further, the campaign encouraged users to use #SpotLuno hashtag and post a photo or record a video and get a chance to win $100 worth of Bitcoin. On its Facebook page, Luno had confirmed the following location where users could find its crypto-based advertisement.
#BeYourOwnBank by Hong Kong Bitcoin Community
There's another innovative advertisement by the Hong Kong Bitcoin Community, The Bitcoin Tram with the caption "Be your own bank" and several bitcoin symbols. Twitterati cannot stop re-sharing the pictures of this advertisement which was also displayed in front of bank buildings.
#CryptoWithoutChaos by Gemini
On the other hand, another largest crypto exchange, Gemini confirms the essence of cryptocurrencies by its tagline: “Crypto without Chaos.”
Tyler Winklevoss, co-founder of Gemini exchange reiterated the campaign and encouraged users to spot the Ad, tweet the picture using hashtag #CryptoBus and win 1 Bitcoin.
#BitcoinIsDead by CoinFloor
This is an amazing Ad that Coinfloor launched during its London Underground campaign.
As noted, all these ads, despite being posted on different locations and at different times, show great coordination and an undying effort to integrate communication in order to send the right message to the audience- the need to adopt cryptocurrencies.
Conclusion
There is progress in the journey towards mass adoption of cryptocurrencies. If the crypto community continues to spread its vision in cryptocurrencies, the wider community will soon join them.
As a Crypto PR Agency, Bit2Buzz isn't leaving any stone unturned to bring the right marketing techniques that suits their requirements. Reach us out at info@bit2buzz.com